AI, Product and Design Podcast
The AI, Design, & Product Podcast is your front-row seat to how AI is reshaping the way we build products. Each episode dives into the real shifts happening across UX, product, and startups — from why the prompt box is already a broken interface, to how AI-native workflows are replacing traditional design toolchains, to what the next generation of hybrid designer/PM/engineer roles actually looks like. Mark sits down with sharp voices like Dan Saffer, Barry O'Reilly (Nobody Studios), Mindaugas Petrutis (Lovable), and Akshay Kore to cut through the hype and surface the playbooks, mindsets, and strategic shifts product people need to thrive in an AI-powered world. If you're a designer, researcher, PM, or founder trying to figure out what to build, what to unlearn, and where the real opportunities are over the next 3–5 years — this is the conversation you'll want in your feed.
AI, Product and Design Podcast
#3 Mastering Product Experience With IKEA UX Leader Eelko Lommers.
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
‘’Doing remarkable things can only be done at a place where you can be who you are, and have that freedom where you fit into that team and where all of the stuff you do is appreciated. ‘’ – Eelko Lommers.
Welcome to the UX Institute podcast, hosted by UXI founder Mark Swaine. This show is focused on the transformational journeys and learnings from inspirational UX and product leaders from all corners of the globe. In today’s episode, we hear from Eelko Lommers, group UX leader of giant Swedish multinational conglomerate IKEA. Some arising topics throughout include:
- An introduction to Eelko Lommers and his diverse background.
- Why content creation matters.
- An insight into IKEA’s UX team structure and practices.
- IKEA’s practice of support-driven growth.
- Climate protection: embracing sustainability and supporting renewable energy.
- Competitive analysis: understanding your competitors.
- Learning from business insights and delivering value.
- Ikea’s culture and recruitment process.
‘’A lot of brands are about the customer journey, right? It’s the journey, journey mapping, all of these different touch points, and all of that, in a sense, it’s great. But it’s not about the journey because journeys are only how you move, but it’s the experience you actually remember, not the journey. And from that perspective, IKEA is rapidly maturing towards that.’’ – Eelko Lommers.
Resources:
https://www.ikea.com
Get connected socially with Eelko Lommers:
https://www.linkedin.com/in/eelkolommers/
https://twitter.com/beamuze?lang=en
Get connected socially with host Mark Swaine:
https://www.linkedin.com/in/markswaine
https://uxinstitute.com/
https://twitter.com/UX_UI_Guy
UXI is a new user experience and design learning platform, offering user experience, product and design, mentoring, and courses and workshops for individuals, start-ups and company product teams. For more information, visit https://www.uxinstitute.com
This podcast is proudly produced in partnership with podlad.com
UXI (UX Institute) Original Podcast 2025.
www.uxinstitute.com